The process of 'debranding' God s to remove all the labels and fads that prompt us to understand him as a supplier and ourselves as the most demanding of clients. Changing our perception of God also changes our perception of ourselves. He calls us his Am Segulah his special people.
Being special means:
-Believing that all of God's instruction allows us to penetrate the borders of the impossible
-Learning to value ourselves as a work of art signed by God
-Wanting to change by becoming attached to promises rather than problems
In knowing who we are in relationship to God, we discover his, and our, true essence.