The Church Must Grow or Perish: Robert H. Schuller and the Business of American Christianity

The Church Must Grow or Perish: Robert H. Schuller and the Business of American Christianity examines Schuller's indelible imprint on the American church, and how he developed a model of ministry--both lauded and critiqued--that transformed Christian life and community across this country. Schuller's story is the starting point for powerful trends that continue to shape much of American religion today: televangelism, seeker-sensitive outreach, megachurches, the suburbanization of white Christianity, pastoral entrepreneurship, and market-oriented Christianity in pursuit of growth.

Authors Mark T. Mulder and Gerardo Mart